Excerpt from a conversation I had over text with Wildflower CEO William MacLean last October, after I dismissed the outfit as a non-player in a Medical Marijuana Update.
“Nice article and review. Should maybe perhaps check the social media feeds. We have been adding stores like mad over the last few weeks. The vapes are a massive hit. Reorders are coming in already and I’m now having to order massive inventory. High times, Dope and Leafly all went nuts for the technology. And our commercial kitchen is finished so now we have 6 more SKUs of products that will be hitting the stores in 6 weeks. Bro should have done a little due diligence or even picked up the phone. I’m not choked just trying to help you out. Either way it didn’t affect the stock. The sun is on the rise. Later buddy.”
Wildflower Marijuana Inc. (CSE: SUN) signs a wholesale brokerage agreement with one of the world’s largest retail brokers, making Wildflower the first cannabis company to transition from the specialized cannabis market to mainstream retail distribution.
Wildflower’s full line of hemp derived CBD+ products including CBD based topical, soaps, capsules and vaporizers will be distributed throughout the United States where CBD is legal in all 50 States.
Huh. Okay. Wildflower does have a bunch of products on its website, so that computes.
With 165 offices in the United States and Canada and employing 40,000 people, the wholesale broker provides Wildflower a large sales force to market and build out the retail distribution for its CBD+ products. As sales terms and conditions are set by Wildflower, including timing and pricing, and negotiated by the wholesaler with the retailer, it allows Wildflower to do a staged roll-out with an initial focus on health and wellness retailers to allow Wildflower to ramp up production and prepare for the larger national retailers.
Uh… That’s not terrible.
Wildflower is coordinating orders with its production capabilities. Production facilities are being expanded and streamlined in order to meet the expected demand. As the first cannabis company to make the transition from specialized medical and cannabis markets to mainstream retail distribution, Wildflower is preparing specialized marketing and educational tools for the sales force.
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