Who I am
I’m Chris Parry. Founder, president and publisher of Equity.Guru, which I’ve run since February 2015.
Before that I was a journalist. A real one, with a press pass and deadlines. Seven years as a general reporter at the Vancouver Sun, where I won two Jack Webster Awards for excellence in BC journalism. Two years as Director of Editorial at Stockhouse, working with around 80 public companies on how they talk to investors. Before that, radio: producer and on-air host at CJSF. Before that, I founded and published a film magazine in Australia, because apparently I have a type.
Since 2015 I’ve worked with more than 250 public companies across North American markets. Mining, energy, tech, cannabis, and whatever sector is catching fire next. I’ve given keynote talks at investor conferences across the continent, translating market themes into language actual humans use.
That’s the whole trick, really. I learned in newsrooms how to find the real story inside a pile of paper, and I learned in this business how much of what public companies put out is paper and nothing else.
What Parry Research does
Parry Research is my consulting practice. It’s the part of the work where public companies hire me directly, not for coverage, but for help.
Help figuring out their story. Not the story they wish they had. The one the filings actually support.
Help laying down milestones that are achievable, and then communicating them to shareholders like adults. Help with investor relations, strategic communications, and the moments when things go sideways: governance problems, turnarounds, crisis communications. I’ve consulted on all of it.
And yes, Equity.Guru is part of the picture. Client companies can get honest analytical coverage through the site. Honest is the load-bearing word in that sentence. Clients pay for attention. They do not pay for a verdict, and they never have. If a client company does what it promised, I’ll say so loudly. If it doesn’t, I’ll say that too, and they’ll hear it from me first.
How I do it
Old school reporting, applied to stock promotion, with the emphasis on truth.
I read the filings. All of them, including the footnotes everyone else skips. I do the per-unit math. I look at what management paid itself, what the placement terms really were, and who benefits if the story works and who benefits if it doesn’t.
Then I translate. A drill result, a feasibility study, a financing: what does it actually mean for the person holding the stock? In plain English, with the terminology explained, because our readers are investors, not MBAs, and nobody was ever hurt by knowing what the words mean.
I disclose everything. Whether a company is a client. Whether I own the stock. Whether I’m getting out. Before I get out, not after. If I get a call wrong, and I have, I own it in public.
That’s the model. It has worked for more than 250 companies and it has worked for our readers, and it’s why the companies that do the work keep coming back while the ones running a promotion tend to drift off and find someone easier.
The short version
- Founder, President and Publisher, Equity.Guru (2015 to present)
- 250+ North American public-market client companies
- Director of Editorial, Stockhouse (2013 to 2015), ~80 public companies
- General Reporter, Vancouver Sun (2006 to 2013), two Jack Webster Awards
- Producer and On-Air Host, CJSF Radio (2000 to 2005)
- Founder and Publisher, Filmink Magazine, Australia (1999 to 2001)
- Consultant: governance, finance, business turnarounds, crisis communications, venture capital
- Keynote speaker at investor conferences across North America
Talk to me
If you’re a public company that wants its story told straight, or one that needs help before the story goes wrong: [email protected]
4751 Steveston Highway, Richmond, BC