Who we are

Honest information and analysis of North American smallcap companies is a marketing niche. It's kind of surprising nobody has tried it before.

Canada’s smallcap stock scene is, to paraphrase the great Hunter S. Thompson, “a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There’s also a negative side.”

There are many who will write about penny stocks for a fat fee, or a stock certificate, or cheap options, promising to say nice things as long as the cheque clears. They’ll hype any old rope, cheering along and compelling readers to buy buy buy, and while slipping in fine print that warns readers not to trust a word, – “Entertainment Purposes only!”

To be sure, Equity.Guru doesn’t work for free, but we do have a business model that treads the middle ground between newspaper and marketing agency. We sell client companies our attention, not our favour. And we DON’T sell out our audience.

With literally thousands of stocks on the North American exchanges at a price of penny or less, any legitimate company looking to show its real value and potential needs to set itself apart.

You don’t do that with promises and ad buys, you do it by showing your work, being transparent with investors, talking honestly to potential investors of every type and on every platform, and by letting your actions tell the story.

Equity.Guru is a business news and stock analysis outlet powered by Chris Parry, award-winning journalist, directed content pioneer, former Director of Editorial at Stockhouse.com, former Manager of Digital Products at the Vancouver Sun and Province newspapers, and long-time online feature writer and corporate communications professional.

Our niche is legitimacy – we analyze and cover your company in text, through audio podcasts, video pieces, and via email newsletter to a discerning audience of younger investors or all genders, cultures, and risk tolerance levels.

That audience is made up of investors – not traders – and they don’t tolerate overhype and dishonesty. They can smell it. They’ve seen it before. They’re here looking for truth and value.

Equity.Guru focuses on packaging information and analysis toward millennial investors, a significantly untapped market in Canada, and the only demographic with investor growth potential going forward. If your hair is grey, you’re still allowed in, but you don’t get to complain about the swear words and animated gifs and pop culture references. Deal with it.

Equity.Guru sometimes consults with the companies we cover, and engages in marketing programs designed to enhance market awareness while not selling out our readers. Sponsors are told they’ll have to attain certain levels of quality and success to warrant positive press, so that such coverage is seen by readers as having been earned, rather than just being paid for.

Any financial arrangements, stock positions, and/or conflicts are expressly disclosed.

Equity.Guru NEVER tells you to buy or sell a stock; that’s not our place. We only advise what we like and what we’re personally investing in, and analyze the reasons why.

We refuse marketing deals with more companies than we agree to, because our audience insists on a high standard. Anything less than a stellar team, opportunity and value proposition is a waste of our readers’ time and money,.

At our downtown video studio, we provide daily content on a variety of platforms that have never been used for these purposes before, with big potential audiences that are sometimes yet to invest in their first stock .

To syndicate Equity.Guru content for your own media outlet, please email chris (at) equity (dot) guru with details. To inquire about running your own content on our site, same deal.

Equity.Guru marketing plans are packaged based on the opportunity, and prices are dependent on multiple factors – call for details.

If you believe your company should be exposed to our audience, we’re open to hearing your pitch. To contact our staff and arrange a meeting, email at the address above, or call 778 927 2485.

And if you disagree with us about a company we like, or dislike, feel free to either comment in a polite and respectful fashion, or be relentlessly mocked in the open.

I believe I’m your huckleberry.

–Chris Parry

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