Who we are

Equity.Guru is a business news and stock analysis outlet powered by Chris Parry, award-winning journalist, directed content pioneer, former Director of Editorial at Stockhouse.com, former manager of digital products at the Vancouver Sun and Province newspapers, and long-time online feature writer and corporate communications professional.

But enough about me, let’s talk about you.

No? More about me? Okay then.

Parry is considered the preeminent expert on business opportunities in Canada’s medical marijuana sector, and is also deeply entrenched in technology and biotech, as well as the resource world. Parry’s editorial approach is to cover companies with interesting stories, where the reader has the potential to make significant returns on a investment, and where the company itself has proven itself to be a legitimately run organization with the shareholder in mind.

Our editorial style is to take no prisoners, call a spade a spade, be brutal where warranted, and always put the shareholder first. We pull no punches, as an editorial mandate.

Equity.Guru focuses on packaging information and analysis toward millennial investors, a significantly untapped market in Canada, and one the only demographic with investor growth potential going forward. If your hair is grey, you’re still allowed in, but you don’t get to complain about the swear words and animated gifs and pop culture references. Deal with it.


In hitting that market, Equity.Guru content is seen not just on these pages, but also in the following outlets:


EG provides a weekly Investing in Vancouver column, where we look at three companies every week that young adults should consider putting their money behind.

VIA reaches 350k unique viewers per month, with a female leaning millennial demographic, which is largely untapped by the financial sector despite having a significant disposable income.


After several years running Stockhouse’s editorial department, EG founder Chris Parry and Stockhouse have agreed a content partnership deal that will see EG providing third party analysis and podcasts of Stockhouse clients, in return for column inches on that site in return.

Stockhouse reaches almost 1m unique viewers per month, and is considered Canada’s largest online investment community.


Tommy Humphreys’ insider chat site is a go-to for those who want to see geologists arguing with CEOs about which broker is on a good deal and which are eville, but besides that, they run the occasional piece of EG content, and fling us some great stuff in return.

CEO.CA’s reach is unique in that it doesn’t go to a giant retail investor base, but rather a small group of high worth guys who, when they buy a stock, buy a lot of it.


Equity.Guru sometimes consults with the companies we cover, and engages in marketing programs designed to enhance market awareness while not selling out our readers. Sponsors are told they’ll have to attain certain levels of quality and success to warrant positive press, so that such coverage is seen by readers as having been earned, rather than being paid for.

Any financial arrangements, stock positions, and/or conflicts are expressly disclosed.

Equity.Guru NEVER tells you to buy or sell a stock; that’s not our place. We only advise what we like and what we’re personally investing in, and analyze the reasons why.

We refuse marketing deals with more companies than we agree to, because our audience insists on a high standard. Anything less than a stellar team, opportunity and value proposition is a waste of our readers’ time and money,.


Currently the site is in its alpha stage, so please let us know of any problems in the comments section.

To syndicate Equity.Guru content for your own media outlet, please email chris@chrisparry.biz with details. To inquire about running your own content on our site, same deal.

Equity.Guru marketing plans are packaged based on the opportunity and prices are dependent on multiple factors – call for details.

If you believe your company should be exposed to our audience, we’re open to hearing your pitch. To contact our staff and arrange a meeting, email at the address above, or call 778 927 2485.

And if you disagree with us about a company we like, or dislike, feel free to either comment in a polite and respectful fashion, or be relentlessly mocked in the open.

I believe I’m your huckleberry.

–Chris Parry


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