The Equity.Guru FAQ


How can we trust you when you get paid to write about companies?

You shouldn’t trust anyone. No newsletter writer, no stock tout website, no Twitter pundit. The phrase ‘do your own due diligence’ is said often as a defense by people who are telling you to buy or sell stocks because they don’t want you to sue them when you lose money taking their advice¬†having not read the fine print disclosure that reveals how much they were paid and how conflicted they are.

Our disclosures are simple: We own the stock or we don’t, the company we’re talking about is client or it isn’t. We don’t tell you to buy. We don’t tell you to sell. We are a part of your due diligence.

Companies pay us to keep them in our attention span, because not doing so means being out of the conversation, and that leaves a company as just another ticker on the outside looking in.

But when those companies pay us to discuss them, they don’t receive any automatic pass. We’re clear with them about this: they have to hit the milestones they’ve laid out, they have to run their company as a business and not a promotion, they have to do what they said they would do when they invited you to be a part owner.

If they don’t, we’ll be the ones hitting first and hardest. That’s important to us – and to the companies involved – because only then will you believe us when we say nice things about those companies.

That’s what’s made us so successful. We’re not promoters. We’re the ones who keep the promoters honest.

Do you short the stocks you write negatively about?

As a rule, and due to ethical concerns, we do not short any stock, be it companies we write about, do business with, or otherwise. The moment we start shorting, it becomes impossible for our readers to be clear on our motives. So if we beat on a company, it’s because we believe it needs a beating – not because someone paid us to go negative, or because we will get some commercial benefit out of it.

Do you admit when you’re wrong?

Absolutely. Sometimes we’ll believe the hype too much, or cut a company too much slack, or sometimes a company just doesn’t pan out like we thought it should. It happens. When it does, we’ll be up front about it. Nobody’s perfect, but we’re content that our track record demonstrates this is an exceedingly rare event.

Do you have a paid-subscription program for readers?

No. You’re welcome to join our mailing list, and you’ll get some exclusive content now and then. But we won’t beat you down with newsblasts when you do so, nor sell your information on, and we don’t charge you for that ringside seat.

I posted a comment to a story – why can’t I see it?

If you’re a first time commenter, you’re going to have to wait for a moderator to see your comment and approve it. Second time around there’s no restriction, but we’ve all seen what a gong show chatrooms and messageboards can turn into, and we’re not interested in setting up yet another place where people can burn each other. Be constructive, or be gone.



Can I contribute to Equity.Guru?

Sure. Send your story to and, if it’s good, we’ll run it.

Do you take insider tips for potential news stories?

Sure. Send your inside tip to and if it’s good, I’ll explore further.

I want you to write about a company I like – what do I do?

Sure. Send us a tweet @Equity.Guru with a short reason why we should. If you’re onto something, we’ll cover the company.


I have a company that needs exposure: Where do I go for more info?

You’ll find information at our EG Capital Markets Program page.

What do client companies get for their money when they do business with you?

Generally speaking, a deep dive story about the ins and outs of the company every quarter, stories written based on ongoing news, a podcast episode, dissemination on our mailing list, and ongoing coverage by sector experts.

Where are you based?

We have two offices in Vancouver BC, with staff in the United States, Thailand, and Australia.