How popular has marijuana become? Now that it has been legalized or decriminalized in eight U.S. states and is also available via prescription in some parts of Canada, cannabis tourism appears to be higher (cough) than ever. Hoping to get on board the trend is ZoomAway Travel (TSXV: ZMA) (FSE: 4ZO), which is actively looking for ways to connect cannabis consumers with venues that cater to them.
Let’s set the scene. You’re a hotel owner. Nothing too swish, just a nice little getaway location off the truck stop, a half mile from the lake and another half from the golf course. There’s a Raddisson down the highway some and a Motel 6 up the road and the Holiday Inn Express is at the offramp by the fast food joints.