Plus Products (PLUS.C) sheds short-term gain for long-term profitability in CPG segment

Plus Products (PLUS.C) is a proponent of the hyper-specialization approach in a sector which, at least once upon a time, prided itself on vertical integration across a wide swathe of products. The company operates in California and Nevada, selling their consumer packaged goods (CPG) edible products which include gummies, mints […]

Plus Products (PLUS.C) hires a science communicator, moves into Nevada

Plus Products (PLUS.C) brought in a seasoned science communicator in Doctor Ari Mackler, to best craft the brand experience and provide a needed scientific perspective to the branding experience. Cannabis edibles are different than standard smoke ingestion. There’s the obvious way: you eat them, but also in how they interact […]

Aurora Cannabis (ACB.NYSE) shareholders are true winners

“Show me a good loser, and I’ll show you a loser,” stated Vincent Lombardi (1913-1970), head coach of the NFL team, the Green Bay Packers. Inverting this logic, bad losers must be winners. Which means Aurora Cannabis (ACB.NYSE) shareholders are the biggest winners in the world. Because they are extremely […]

Plus Products (PLUS.C) partners with a Legend

“John Legend is getting into the cannabis business with a new brand partnership with San Mateo-based Plus Products” stated The Hollywood Reporter on September 17, 2019, “As an investor, the EGOT winner will advocate for the company’s new hemp CBD products, which launch nationwide on Tuesday. Being an “EGOT winner” […]