Peekaboo Beans (BEAN.V) made known its intentions to expand into the American market today.
Traci Costa, CEO and founding bean behind Peekaboo Beans (BEAN) is no lifestyle CEO. She’s been festooned across North American media, both before and after her company hit the Venture exchange. She’s been on private equity financing portals and broker bandwagon tours, she’s been moving her sales network eastward like a fashionably appointed marching army, and she’s been building what can only be thought of as a cult of kids wear among moms who believe in what she stands for, what she’s achieved, and where she’s going.
Editor’s note: As a writer with a couple of awards and such under my belt, I like to think I know a good deal when I see it and that I have credibility in what I do. But you guys out there shouldn’t have to take my word for anything, cred or not.
A new company on the exchange is always a bit of a rollercoaster. Companies sometimes hit with a splash and double, others hit with a gentle sploosh and drop beneath the surface. Most of those companies are doing business with experienced traders, which adds to the volatility.
Peekaboo Beans (PBB.V) CEO Traci Costa has been in more newspaper and magazine articles this month than Jennifer Lawrence, it seems, and in catching that media wave, her direct sales kids clothing company has brought a new audience to the Canadian investing scene.
Investing in fashion is a rough business at the best of times. One day you’re the hot brand that nobody can stop seeing on the runway and red carpet, the next you’re shutting down your stores and the CEO is out and ‘rebranding experts’ are taking the corner office.
Reviving an old series based around who’s doing deals downtown today, this is today’s Friday recap on who I’ve been chatting with over the past week.
It’s a nice thing when a company lands on the Venture with actual seven-figure sales and a network of 1000 sales reps, rather than a roped off bit of cow pasture that someone flew over in a helicopter.