I gave no end of crap to Wildflower Marijuana (SUN.C) this past year, and I was absolutely right to do so.. until I wasn’t.

The one-time late stage weed license applicant, now cannabis merchandise brand, which sat on $0.15 so long you could have put the stock price on their business cards, suddenly took off for a buck in no-time flat over the last few weeks.

The shift puzzled many, yours truly included, so I called CEO William McLean and offered congrats, but also questions as to… why? how exactly did this thing go berzerko?

I mean, a distro deal is nice, but still means no revenues for a few quarters, and there’s a fat $10 million shareholder liability in the financials to deal with, and there’s also question as to whether this fat deal is actually a ‘distribution deal’ or more a third party logistics arrangement, which is closer to a drop-shipping arrangement than a 30,000 store order.

A fat 40% share price drop-off between our recording this interview and its posting make things even trickier.

But hey, credit where it’s due – I said the company had no chance of getting their act together, and they appear to have made the unthinkable happen – getting the stock to a buck is no mean feat.

So I called them up and offered contrition… to a point. Is this deal as big a deal as the news release claims? You decide, in this week’s Equity.Guru podcast.

— Chris Parry

FULL DISCLOSURE: Wildflower has no commercial arrangement with Equity.Guru and the author owns no stock in the company.

Written By:

Chris Parry

A multi-Webster Award winner for excellence in BC journalism, Parry is the founder and publisher of Equity.Guru, which he built with the specific plan to blend old school reporting with stock promotion, in a way that puts the emphasis on truth, high standards, and ethics. Parry is a veteran of TV, radio, and print, and consults with public companies to help them figure out their storylines, lay down achievable milestones, and improve their communication with shareholders, while also posting regular deep dive analysis of companies in the public spotlight.

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