Traci Costa, CEO and founding bean behind Peekaboo Beans (BEAN) is no lifestyle CEO. She’s been festooned across North American media, both before and after her company hit the Venture exchange. She’s been on private equity financing portals and broker bandwagon tours, she’s been moving her sales network eastward like a fashionably appointed marching army, and she’s been building what can only be thought of as a cult of kids wear among moms who believe in what she stands for, what she’s achieved, and where she’s going.
In fact, they believe in it so much, they’ve bought stock in her company by the hundreds.
But fashion is a tough sell in the Canadian retail investor space, and kids fashion doubly so.
Kids fashion with a woman as CEO? It shouldn’t matter, but it appears that’s also a burden.
So we thought we’d chat with Costa and let you hear for yourself how confident, competent, inspiring and aspiring she is.
Peekaboo Beans is not a client company, but we believe in the people, the space, the brand and the potential enough that we offered our pages to help spread the word.
Now it’s your turn. Giddy up.
— Chris Parry