It’s been a big week for weed. With Mettrum selling to Canopy for $430m, Emblem debuting on the markets today for 3x its financing price and a $200m+ valuation, and CannaRoyalty (CRZ.C) landing late last week for a solid $150m, that’s almost a billion dollars worth of business in the markets in a handful of days.

But what is CannaRoyalty? What does financial whiz Marc Lustig plan to do with his now public 21-asset cannabis giant? Are more assets in its future? Exits? Cross-promotion? Licensing? More US states? More sub-sectors?

In the days leading up to the market debut, we talked with Lustig about where he came from, where he’s at, and where he’s going, in a probing interview that uncovered a lot of mystery about the ‘big boy pants’ weed branding play.

— Chris Parry

FULL DISCLOSURE: CannaRoyalty and Emblem are Equity.Guru marketing clients. The author owns CannaRoyalty stock.

Written By:

Chris Parry

A multi-Webster Award winner for excellence in BC journalism, Parry is the founder and publisher of Equity.Guru, which he built with the specific plan to blend old school reporting with stock promotion, in a way that puts the emphasis on truth, high standards, and ethics. Parry is a veteran of TV, radio, and print, and consults with public companies to help them figure out their storylines, lay down achievable milestones, and improve their communication with shareholders, while also posting regular deep dive analysis of companies in the public spotlight.

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