When Canada legalized recreational cannabis in October 2018, Canada’s LPs may have thought the hard part was over.

Unfortunately, regulation surrounding the advertisement of cannabis makes the prospect of ‘brand-building’ through traditional means a near impossibility.

But Westleaf Cannabis (WL.V), one of the few truly integrated cannabis companies operating above the 49th parallel, has developed a means of carving out a consumer base through an initiative known as Prairie Records.

With a unique and innovative method of reaching their demographic, the company aims to not only help erase the head shop stigma of selling legal weed, but to secure Westleaf as a provider of premium craft cannabis for the discerning Canadian cannabis connoisseur.

Equity.Guru’s Chris Parry spoke with Westleaf CEO, Scott Hurd, to get an inside look at the company, Canada’s cannabis retail sector and the potential the company holds for investors over the next 12 months.

 

Listen in!

Full Disclosure: Westleaf Cannabis is an Equity.Guru marketing client.

Written By:

Chris Parry

A multi-Webster Award winner for excellence in BC journalism, Parry is the founder and publisher of Equity.Guru, which he built with the specific plan to blend old school reporting with stock promotion, in a way that puts the emphasis on truth, high standards, and ethics. Parry is a veteran of TV, radio, and print, and consults with public companies to help them figure out their storylines, lay down achievable milestones, and improve their communication with shareholders, while also posting regular deep dive analysis of companies in the public spotlight.

More By This Author