In today’s sizzling-hot weed market, most cannabis product companies are fighting for shelf space.
During Q4, 2018 Plus Products (PLUS.C) – a California-based manufacturer – has 3 of the best-selling branded cannabis products in all categories including flower, vaporizers and edibles.
Without an existing distribution network and established brand loyalty – it is difficult for a start-up to meaningfully test a new product.
California retailers are happily clearing shelf space for PLUS’s new offerings, including “Mango CBD Relief,” which contains 4.5 mg. of CBD and .5 mg of THC in each gummy.
“We leverage our brand position to work directly with customers, developing new products based on their feedback,” stated Plus, “With their help, we found that the inclusion of a small amount of THC and other balancing compounds in our CBD Relief product led to a consistently better consumer experience.”
Jake Heimark, the CEO of Plus Products, spoke with Equity.Guru’s Guy Bennett about the genesis of the company, the vital importance of dosing and why his 60 California factory workers have the best job security in America.
Full disclosure: PLUS Products is an Equity.Guru marketing client.