Tilt Holdings (TILT.NEO) announced a manufacturing and distribution deal with Highsman, a cannabis lifestyle brand spearheaded by former NFL running back, Ricky Williams.
Highsman was originally launched in November 2021 with three different product offerings, including Pregame, which is a collection of sativas; Halftime, which is a balanced collection of hybrids, and finally, Postgame, which is a recovery focused collection of indicas. Tilt will be launching Highsman in both Massachusetts and Pennsylvania in early September in time for the 2022 football season.
“Authenticity and unique brand architecture are two of the most important considerations for TILT when evaluating potential brand partnerships. You would be hard-pressed to find a group more equipped to meet those criteria than Ricky and the team he has assembled at Highsman. As the stigma around cannabis continues to fade within the general population, most athletes are still playing in organizations slow to allow the use of cannabis for wellness and recovery,” said Gary Santo, CEO of TILT Holdings.
Tilt is in the business of helping cannabis businesses build out brands. They brand building services using a portfolio companies stretching across technology, hardware and production, and geographically across 37 states in the United States, as well as Canada, Israel, South America and the European Union.
“2022 marks a year of considerable growth for Highsman, and we are proud to partner with TILT as we enter our first East Coast markets. TILT has a proven track record of significantly expanding the footprint of the cannabis brands they work with, and I am confident that our strategic partnership will further establish Highsman as a leading national brand. Highsman was created to inspire greatness in athletes and sports enthusiasts alike, and we are thrilled to introduce our products to the people of Massachusetts and Pennsylvania- two states that take their sports, and cannabis, very seriously,” said Eric Hammond, CEO of Highsman.
Highsman will be the first of Tilt’s brand partners to be focused on sports fans and non-pro athletes. The Highsman brand will make an appearance in its stores and be offered throughout Massachusetts and Pennsylvania through Tilt’s wholesale channels.
—Joseph Morton