Plantable Partnership
- $4.29M Market Capitalization
Vejii Holdings Ltd. (VEJI.C) announced today a partnership with Plantable® Health Inc. with the launch of a prepared meal delivery program via ShopVejii.com. The news comes shortly after the Company announced its Q4 2021 and FY 2021 financial results. If you’d like to know more, check out this article! Through Vejii’s latest partnership, the Company will offer a curated selection of Plantable’s clinically supported SKUs across the US through Vejii’s frozen logistics and fulfillment program.
“We’re very excited to announce the launch of Plantable’s health and clinically backed premade, frozen meals on Vejii’s platform. Launching a meal delivery program has been a stated objective of the Company, and we could not be more pleased to work with an industry-leading partner like Plantable.” Said Kory Zelickson, CEO of Vejii.
Plantable Health Inc. (PLBL.NE) is a plant-based program committed to transforming people’s health by bringing together plant-based meals, personalized coaching support, and lifestyle tools. The Company began trading on the NEO Exchange earlier this year on January 12, 2022. As previously mentioned, Plantable’s Reboot Program is the first clinically-supported lifestyle program combining plant-based nutrition and behavioral psychology.
With this in mind, a select offering of Plantable’s SKUs, including the popular Reboot Program, will be available to consumers through Vejii’s distribution platform, Vejii Express. Vejii plans to launch its subscription program for Plantable’s products, which is intended to encourage automatic reordering of its top-selling SKUs. In the future, Vejii will expand its offering to include additional meal options from Plantable as well as other meal-delivery programs.
Plantable’s unique offering and meal-plan programs make transitioning towards a healthy, sustainable, and plant-based diet simple. We’ve been working on activating this offering for some time and look forward to positive feedback from our customers.” Said Darren Gill, President and COO of Vejii.
Let’s talk efficacy for a second. To date, Vejii has partnered with reliable plant-based brands, so how does Plantable fit the bill? In May 2015, Plantable conducted a proof-of-concept clinical trial evaluating the company’s Reboot Program. Results demonstrated a cohort average weight loss of over 9 pounds during the 28-day intervention. In addition to promoting weight loss, the Reboot Program also achieved reductions in cholesterol, blood pressure, and inflammation.
It is also worth noting that North America is expected to become a major consumer of prepared meals due to an increasing preference for convenience. In particular, the frozen and chilled prepared meals segments are anticipated to hold the major share in the prepared meals market, which was valued at USD$143.86 billion in 2021. Keep in mind that this market is expected to expand at a compound annual growth rate (CAGR) of 5.1% from 2022 to 2030.
With an assortment of frozen plant-based options available via its Vejii Express offering, now including Plantable’s SKUs, the Company is well-positioned to capitalize on the prepared meals market. It is also worth noting that Vejii’s active accounts have increased to 29,715, an increase of 7,292%, from just 402 since launch. That being said, Vejii is steadily gaining traction as a major plant-based e-commerce platform.
Vejii’s share price opened at $0.15 today, compared to a previous close of $0.15. The Company’s shares were trading at $0.15 as of 12:26 PM EST.