Very Good Food Company (VERY.V) announced today that it has engaged Onefluent, a full service influencer marketing agency for both businesses and creators, to connect the Company to leading influencers in North America.
“I am delighted to be partnering with Onefluent and social media influencers to create awareness for VERY GOOD’s mission and plant-based food products…We will be launching Butcher’s Select in the early fall and have some really exciting products in the pipeline that we cannot wait to reveal to our customers. In the future, we hope to attract more influencers to collaborate with on projects to drive the benefits of plant-based eating for you and the environment,” said co-founder and CEO, Mitchell Scott.
By hiring Onefluent, Very Good now has the ability to partner with micro and macro social media influencers in the health and wellness space to bring awareness to the Company’s brands and products. This will expand Very Good’s presence across an array of social media platforms including, Facebook, Instagram, TikTok, Snapchat and YouTube. The Company has started to collaborate with influencers to create, develop and market its brands along with new product launches on a long-term, shared risk and reward basis. Not only does this method ensures influencer investment, but it also drives longevity of influencer relationships and cost-effective customer acquisition.
Since hiring Onefluent, the Company has already collaborated with 38 influencers, reaching over 50 million followers across the world. Some of these influencers include Plant Based on a Budget, One Great Vegan, Plant Based News, Vegan Recipes and Nicole Petrie. Very Good’s latest announcements represents one of the many business moves the Company has committed to in the last couple of months. Some other notable moves Very Good has made includes the signing of a $70 million credit facility, launching a US Amazon store, and most recently partnering with Copper Branch, the world’s largest plant-based restaurant franchise.
With this in mind, Very Good has made a series of aggressive moves, and the Company’s recent signing of a $70 million credit facility will facilitate addition growth. After all, partnering with Copper Branch, a franchise with over 40 locations across North America, is no easy task. Through this partnership, Copper Branch will make Very Good’s plant-based products available for purchase from branded in-store freezers. Beginning this summer, Copper Branch will initially set up freezers in eight locations across Canada.
Very Good’s share price opened at $4.40, up from a previous close of $4.35. The Company’s shares are down -1.15% and are currently trading at $4.30 as of 12:56PM ET. This indicates that there has been some change following the news.