FansUnite Entertainment (FANS.C) announced that its Brazilian brand, VamosGG.com, has entered into an agreement with top Brazilian streamer Gaules.
The agreement provides VamosGG with Exclusive Gaming Partner rights in Brazil in the upcoming CS:GO Major to be held in Stockholm, Sweden between October 23rd and November 7th of 2021.
CS:GO refers to Counter-Strike: Global Offensive, and the 2021 CS:GO Major is the first after a two year hiatus. The prize money for the tournament is $2,000,000 USD, the largest prize pool in tournament history, which is spread between the top four teams.
The agreement provides VamosGG with Exclusive Gaming Partner rights in Brazil in the upcoming CS:GO Major to be held in Stockholm
Under the terms of the agreement, the PGL CS:GO Major will grant exclusive partner rights to VamosGG to deliver casino and esports betting with live odds and bonus offers for the tournament broadcast in Brazil. VamosGG will be featured in advertisements & content, during commercial breaks and social media commentaries, providing them with increased visibility during the events broadcast.
FansUnite was able to secure this deal because of help from IMG Media & Events through their exclusive media and sponsorship representation of the PGL Major.
“This announcement acts as our real public launch of Vamosgg.com, our Brazilian esports first betting and casino site,” said Scott Burton, CEO of FansUnite. “Being granted the exclusive esports betting and casino rights is a major win for us and the VamosGG brand. Our platform’s ability to localize sights for very specific markets helped us secure this great partnership with Gaules. Not only is Brazil one of the largest esports betting markets globally but it is also one of the fastest growing. CS:GO has always been our biggest betting market and Brazil represents the second biggest CS:GO viewership in the World. This is a massive opportunity for us to rapidly grow VamosGG and become a dominant brand in the market. We would like to thank Gaules for the opportunity and IMG for helping us navigate the deal.”
At the moment of writing this, I randomly hoped on his Twitch channel, where he currently has over 53 thousand people watching him play Counter-Strike.
While many still believe that e-sports are still just “kids playing computer games”, the $2 million pot should clear that misconception up. But it’s worth taking a look at the reach that many e-sports stars, like Gaules, have. Gaules (or gAuLeS). Gaules has over 1 million follower on Instagram, which is more than star athletes like Buffalo Bills QB Josh Allen or Toronto Maple Leafs star forward Auston Matthews, and his most recent post has over 150,000 views in the last 16 hours. At the moment of writing this, I randomly hoped on his Twitch channel, where he currently has over 53 thousand people watching him play Counter-Strike. His Twitch channel has 2.8 million followers.
VamosGG will be bringing the CS:GO Major to the “Gaules.tv community”, which they hope will enable them to be the main host for the events broadcast in Brazil.
“I’m thrilled to bring the Major to the community, thanks to the partnership with VamosGG. We are passionate about CS:GO and look forward to the Major in Sweden. Who knows, we may have a Brazilian team in the final?” commented Gaules.
Following today’s news, FansUnite shares are up 8 cents and are currently trading at $1.20
Full disclosure: FansUnite Entertainment is an Equity Guru marketing client.