IGT.BET has recruited Shardul Thakur, Rahul Tewatia, Shahrukh Khan and Mohammed Shami as part of their effort to get IPL fans to use their fantasy sports game BLITZPOOLS.
The IPL begins tomorrow and will go on until May 30, 2021, despite COVID 19 cases rising in India with lockdowns likely on the way.
BLITZPOOLS is a fantasy sports competition in which players can exchange accumulated coins for real-life prizes, such as meet & greet sessions or tickets to games.
Speaking on the new signing of Cricketers during the IPL 2021, the Assomull brothers, Vickram and Gaurav, founders of BLITZPOOLS, said, “It is going to be an exciting year for sports and the 14th edition of IPL will surely be one of the biggest cricket tournaments of the year. On boarding these future superstars of Cricket is in synergy with our brand positioning and futuristic approach. We are optimistic about this association which will help us enhance the brand’s uniqueness and boost engagement. Keeping interactive user experience at its core, we aim to build and strengthen product recall in the Indian market. By the end of IPL 2021, BLITZPOOLS is confident it will be home to one of the largest fantasy sports platforms in India.”
People in North America often underestimate the popularity of cricket, but it is worth pointing out that it is the second most popular sport in the world. Nearly half of the people in India watched the IPL at some point, bringing their total viewership over 400 million.
With many people stuck inside due to COVID 19 in India, it could be the perfect storm for BLITZPOOLS to create an active user base. Interactive Games has been celebrating their success in recruiting new users, even while the market has largely disagreed and their share price has fallen.
The short but intense IPL season means BLITZPOOLS will be able to see if their strategy has worked very quickly but will have less time to adjust if things do not pan out the way they hope.
Their onboarding of more cricketers shows they are working hard to reach the IPL’s huge audience.
Commenting on the association with Blitzpools.com, Shahrukh Khan said, “BLITZPOOLS is an exciting venture to be a part of and I am thrilled to get on board with the team. It is a great entertainment platform for cricket fans and sports fans in general and it will be a thrilling experience for them to play and win while enjoying a sport they love and engaging with cricketers they admire. BLITZPOOLS offers customers amazing, guaranteed prize pools giving them a great opportunity to come out as winners every time they play.”
Interactive Games’ share price is up slightly following the news.
Full disclosure: Interactive Games Technology is an Equity.Guru marketing client.