Bragg Gaming Group (BRAG.T) subsidiary Oryx Gaming became the exclusive content partner to MerkuXtip, boosting the company’s overall footprint in Serbia, today, according to a press release.

The partnership has benefited both companies in that MerkurXtip has boosted their online casino offering after successfully integrated Oryx Hub’s more than 10,000 games. The operator will also be able to use Oryx’s data platform to determine how well their products are performing, and start targeted marketing campaigns and other tools to boost player engagement, each of which have been proven to give a bump to player retention stats.

What does Oryx get? Access to a wider market.

Here’s Matev Mazij, managing director at Oryx Gaming,

“Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country. We are going from strength to strength in the market and, through this deal with MerkurXtip, we will further bolster our existence in Serbia and extend the reach of our premium products.”

Bragg Gaming is a gaming group offering tech and access to brands and management expertise. Oryx Gaming is their main portfolio asset, and it’s a business-to-business iGaming platform, product aggregator, offering casino content, managed sportsbook and managed services provider. It’s arrival into the regulated online gambling market in Serbia means it can get a piece of the growing market there, which has developed from 16 million euros in revenue in 2016 to 96 million euros in 2019, at a compound average growth rate of 82%.

Oryx’s content has already proven popular with Serbian players, after its partnerships with Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.


BRAG is up $0.04 to close at $2.39.

—Joseph Morton

Written By:

Joseph Morton

Joseph is a Vancouver-based author and journalist with both a communications degree and journalism diploma (and a few novels) under his belt. His joie de vivre is to spin difficult technical topics into more human-centric narratives. Buy him a coffee and he'll talk your ear off for hours about privacy issues, blockchain, cryptocurrency and martial arts. Don't talk to him if you're either a tomato, a bully, or if you're not a fan of either 1984 or Tender is the Night. No. You can still talk to him. Just be prepared to be told why you're wrong.

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