No cannabis companies splits investors squarely down the middle like Heritage Cannabis (CANN.C). Despite ongoing good news and deals with larger players, a sizable section of the legacy cannabis investing community has just never been able to get on board with the Canadian weedco – until this week.

Our Joseph Morton blew the trumpet on the news yesterday:

Alberta customers will soon have all seven of Heritage’s vape cartridge products including Pura Vida CBD 4:1 Honey Oil, and Indica, Sativa and Hybrid Honey Oil, as well as Purefarma’s Moon, Sun adn CBD Earth vapes. The company launched their Pura Vida and Purefarma product lines in September and met with excellent customer response in B.C, Manitoba and Saskatchewan, where the three are available, and across Canada from the Patient Choice platform.

And the investors, they did come.

To get to this place, where the trading volume on the stock is steadily increasing every day, Heritage has been putting in the work.

This is a newsflow like few others.

And that’s just since October.

The company did make a loss last quarter, what with COVID-19 impacting processes, but that net loss came in at $15k.

That’s right – a net loss of $15,000, or zero cents per common share, compared with a net loss of $4.2-million in Q3 2019.

At the end of Q3 2020, the company had cash and cash equivalents of $10.2-million, giving them a runway of approximately 56 years

At a time when cannabis companies are still fighting the stigma of being risky money pits, Heritage Cannabis is finally starting to get the message through to people that it’s a low risk, fast growing, vertically integrated organization coming fast around the corner.

— Chris Parry

FULL DISCLOSURE: Heritage Cannabis is an Equity.Guru marketing client and we’re starting to think we ought to take a position.

Written By:

Chris Parry

A multi-Webster Award winner for excellence in BC journalism, Parry is the founder and publisher of Equity.Guru, which he built with the specific plan to blend old school reporting with stock promotion, in a way that puts the emphasis on truth, high standards, and ethics. Parry is a veteran of TV, radio, and print, and consults with public companies to help them figure out their storylines, lay down achievable milestones, and improve their communication with shareholders, while also posting regular deep dive analysis of companies in the public spotlight.

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