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Body and Mind (BAMM.C) helps Her Highness extend her cannabis reign into Nevada

Her Highness
11/24/2020

Body and Mind (BAMM.C) and woman-centered cannabis brand, Her Highness, have utilized their production licensing agreement to launch the Her Highness brand in Nevada, according to a press release.

They intend on launching their 20-pack of indoor grown pre-roll brand, Quarantine Green, alongside their Giggle and High Priestess vape pen lines. Her Highness Lip-Logo canvas totes will come complimentary with each purchase at participating dispensaries.

“We’re excited to partner with Her Highness as the Nevada cannabis market continues to see strong increases in year over year sales. Our new production facility combined with our strong distribution platform offers a turn-key opportunity for Her Highness to grow their innovative brand in the expanding Nevada market,” said Michael Mills, CEO of Body and Mind.

Her Highness is a New York-based female-centric lifestyle cannabis brand designed for the modern cannabis consumer. It includes a collection of cannabis and CBD products along with branded accessories targeted specifically for a “feminine” lifestyle. The company’s accessories and CBD line retails online with their THC line available on shelves in Nevada and California.

The BaM partnership with Her Highness is also launching the Her Highness’ Last Prisoner Project Pre-Roll connection in Nevada. It’s an individual pre-roll and lighter set that portrays the stories of one of three women incarcerated due to non-violent cannabis offenses. Proceeds from the collection support women behind bars for cannabis convictions who are presently working on getting their lives back.

Altogether, though, founders, Laura Eisman and Allison Krongard started their company with the intent to fill an underserved niche in the cannabis market.

“The Body and Mind collaboration kicks off Her Highness’ expansion beyond California into additional legal markets throughout the US and internationally. BaM was quick to recognize Her Highness’ potential in the Nevada market, specifically in Las Vegas, a city sure to embrace the brand’s bold and glamorous approach and undeniable appeal to women,” said Eisman.

Her Highness already retails throughout California, and now through their partnership with BaM, extends their reach into Nevada dispensaries.

—Joseph Morton

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