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January 29, 2023


Investment information for the new generation

Spin Master’s (TOY.T) new licensing deal is to find Supercross champions

Spin Master (TOY.T) inked a new five-year licensing partnership with Feld Entertainment to be the new toy partner for Supercross, according to a press release.

Supercross is an offroad motorcycle racing series that attracts riders from all over the world, each aiming to become the champion.

“We’re thrilled that Feld Entertainment has entrusted Spin Master to bring the excitement and competitive spirit of Supercross to life in an all-new, innovative toy line. We first embarked on our partnership with Feld in 2017 and launched a re-envisioned Monster Jam toy line in January 2019. The toy line has outpaced sales expectations and has received global praise from kids and fans, who love the authenticity and detail we’ve added to the experience. This new partnership with Supercross delivers on a number of Spin Master’s key growth strategies including expanding global sales and innovating across our portfolio by winning new licenses,” said John Blaney, senior vice president, licensing, Spin Master.

If you’re wondering, Spin Master is a global toy company that’s spread out its portfolio to include entertainment franchise opportunities, digital toys and games. Their five-year agreement starts in 2021, and expands on Spin Master’s present existing relationship with Feld Entertainment’s Monster Jam brand, and grows out its presence in the category marked: vehicle play.

“We are excited about this multi-year brand partnership with Spin Master as we continue to grow the sport of Supercross by engaging new and current fans with two-wheel play, while reinforcing Supercross as one of the most exciting brands in motorcycle racing. We are well aligned with Spin Master to entertain and inspire children through every day play, and I’m excited kids will have more ways to interact with Supercross beyond the live event,” said Jeff Bialosky, vice president of licensing and retail development, Feld Entertainment.

The Spin Master Supercross toy portfolio arrives on store shelves in spring 2021, and will include an array of die cast products so kids and fans of the brand can play.

—Joseph Morton

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