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August 13, 2022


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Loop Insights (MTRX.V) and Maple Leaf Strategies push IoT product to the provinces

Loop Insights (MTRX.V) has partnered with Maple Leaf Strategies to assist them with their engagement with the Provincial Government of Ontario and the Federal Government of Canada.

Maple Leaf is a public affairs, government relations and public opinion research firm that has years of experience in dealing with both provincial and federal governments across multiple

“With cities across our country reopening, the need and sense of urgency for a contact tracing solution has never been greater. We believe a working partnership with Maple Leaf Strategies will enable us to channel the path of least resistance, and position us to best seize the opportunity with the Ontario provincial and Canadian federal government. We feel confident that Maple Leaf Strategies will successfully facilitate meetings and streamline our path to the appropriate decision makers, exponentially giving us a strong competitive advantage,” according to Rob Anson, CEO of Loop.

Loop Insights is an Internet-of-Things (IoT) tech company based in Vancouver that offers artificial intelligence (AI) automated marketing, contract tracing and contactless solutions. Its IoT device, Fobi, allows data connectivity that bridges the online and on-premise platforms offering insights and automated, personalized engagement in real-time.

The company believes that Maple Leaf Strategies will increase the exposure of Loop’s contact tracing solution across the east coast of Canada. The company intends to leverage Maple Leaf Strategies’ decades of experience to convince governments across Canada to adopt their product. At present, the company’s tracing solution has caught the eye of governments in Australia and the UK.

“We are proud to have a track record of success with all levels of government across the country—municipal, provincial, federal and First Nations. Particularly, our Maple Leaf Strategy Partners in Ottawa have been recognized numerous times by the Hill Times as some of the most influential lobbyists in the country. We are confident that we can get Loop’s solution in front of the right eyes to demonstrate its congruence to current government needs,” according to Bliss Baker, founding partner of Maple Leaf Strategies.

—Joseph Morton

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