Zenabis Global’s (ZENA.T) ships its first batch of Re-Up 510 vapes this week


Zenabis Global (ZENA.T) completed its first shipments of their new Re-Up 510-threaded line of vaporizers this week. according to a press release.

These vapes are produced at Zenabis Atholville using product both cultivated and extracted by the company, without any third party processing.

“We are very excited to have completed initial shipments under this product line, especially given that this was achieved through full, internalized production of these products at Zenabis Atholville utilizing in-house extraction and filling. We believe that the Re-Up 510-threaded vaporizer line is a strong complement to our existing, premium Pax Era line of vaporizer cartridges,” said Kevin Coft, chief executive officer of Zenabis.

Presently, the product includes two high THC products and one CBD product. The company has penetrated into five provinces and anticipates having products on shelves in three more by the end of August.

Zenabis expects that this new vaporizer line will contribute to their revenue from August, 2020, onward, given the demand for the Re-Up vaporizer line. Thus far, all offers made have been accepted by provincial parties, which bodes well for their chances. The company is working on differentiating this product from all others in the space through:

  • A focus on competitive, best-in-class pricing (targeting lowest retail pricing versus competitors in all available provincial markets);
  • Products based on terpene flavour profile, as opposed to cultivar.

Zenabis’s focus on creating this product line was on consumer education and experience. The development team intended to help consumers better understand the botanical nature of terpenes, and each cartridge was developed with a selection of terpenes with complementary flavour profiles and characteristics. The initial launch will include two high THC vape cartridges including lemon and lavender, and hops and spice flavour. Also, one CBD vape cartridge that tastes like pine and berry.

“Based on indications from provincial counterparties and considering our competitive pricing, Zenabis anticipates incremental monthly revenue in excess of $1-million per month once production at Zenabis Atholville rises to a level to meet consumer demand,” according to Olen Vanderleeden, senior vice-president of Zenabis.

—Joseph Morton

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