YDX Innovation’s (YDX.V) latest share purchase agreement with Render.GG gives them a jump into the esports market.
Render is a media production and management company involved in motion graphics, social media management and content curation, primarily for YouTube. They also do content creation for popular streamers, YouTube celebrities and personalities within the esports and gaming industry.
“Render.GG provides us with crucial exposure in the gaming and e-sports industry, and the experience of creating high-end digital content for clients with millions viewers on-line and part of massive global market. We are extremely excited about this addition to the YDX group of companies. Ben Watson and the entire Render team have built an excellent brand and an impressive client list. We look forward to taking the business further and enhancing existing innovations. We believe that our acquisition strategy will allow for collaboration and leverage economies of scale, capture marketing share through deeper engagement and expanding our revenue potential.,” said Daniel Japiassu, chief executive officer of YDX Innovation.
Render’s client list includes Fortnite streamer Lachlan with 13.5 million subscribers, and social media influencers SSSniperWolf and Amouranth with a reach of 25 million and 4.5 million respectively. The company has also previously worked with brands like KFC Gaming and Gfuel, as well as e-sports teams like Cavs Legion, which is the gaming division of the National Basketball Association franchise, the Cleveland Cavaliers, and G2 Esports, which is an European based e-sports organization.
“We’re really excited about joining the YDX group. Together with YDX’s recent additions, we’re confident that our combination will produce tangible synergies. As we’ve gotten to know the YDX group better, it is our belief that becoming part of the YDX family will allow us to achieve new heights together through new growth opportunities and collaborations,” said Ben Watson, chief executive officer and founder of Render.GG.
Render’s purchase price is $850,000, split up into two segments including $150,000 payable in cash on the date, 13 months prior to closing the transaction. The second segment is stock considerations for the rest, payable by the issuance of 3.5 million shares in YDX capital at $0.20 per share.