Body and Mind (BAMM.C) new cannabis products reach out to under-served women’s market

women
06/18/2020

With only few glaring exceptions cannabis is basically an industry dominated mainly by white dudes. There are a few noteworthy women operating at various levels of highly regarded cannabis companies, but if we were hard pressed, we could probably count them on one hand and maybe have a thumb left over. That’s not a good ratio for an industry aiming to attract a more enlightened progressive crowd.

Towards that end, Body and Mind (BAMM.C) closed a production licensing agreement with Her Highness, a cannabis brand intending to reach out to educate and introduce women to the benefits cannabis can bring to their lifestyles.

“We have seen strong growth of the Her Highness brand in California and feel our offerings will be equally popular with women in the Nevada market. Throughout California, we’ve established Her Highness as a reliable brand that female consumers can trust. Body and Mind’s long history of premium quality products and strong distribution in Nevada present a fantastic opportunity to extend the success of our brand into the Las Vegas and Nevada market,” said Allison Krongard, co-founder of Her Highness.

Her Highness is a cannabis brand built by women for women with a goal to capture the female cannabis market. They offer a collection of cannabis essentials including low-dose fat free mints, gold electroplated vape pens, proprietary slim, elongated prerolls in a gold cigarette box, and the brand’s signature gold lighter. There’s also a THC pleasure oil for enhanced pleasure.

I know. Wait. What? Is that… THC lube? How would that even work?

Here’s what this part of the press release says:

“With an elevated range of thoughtfully reimagined cannabis products for enjoyment and self-care, Her Highness satisfies every woman’s cannabis curiosity and craving in a way that is true to her lifestyle and in sync with the way women live and play.”

Apparently, THC-lube is a thing and it comes in two forms: the first eases menstrual cramps and other assorted pains, and the sexytime version is more about lowering of inhibitions rather than weirdly paranoid sexual experiences reminiscent of your teenage years. Good.

Ahem! Anyway…

It’s never made sense to me why we don’t have more women involved in this industry. Most of my cannabis experiences have come at the behest of women—not wooing them but those I was actually involved with. They knew where and what the best weed was for the circumstance, including information about strains, products, and how to recognize when you’re being treated like a chump.

What I’m saying is that it’s a complete mistake to discount half the population based on outdated stereotypes. You’d think that would be a banal and obvious statement, and maybe in a perfect world it would be, but the fact remains that the majority of cannabis companies aim their products towards men.

Her Highness co-founders, Laura Eisman and Allison Krongard, recognized this gap in the market and infused their products with a sense of play. They brought their experiences and successes with launching female-minded companies and set out to reverse the stigma by creating a full-scope lifestyle brand for folks curious about cannabis, including experienced users and CBD advocates.

“Our mission is for Her Highness to be a household name for women and cannabis. We’re thrilled to have BaM as a licensing partner as we look to expand into additional legal markets throughout the U.S. and internationally. Our current CBD line has already put a stake in the ground in establishing us as a nationally recognized brand,” said Eisman.

Through the partnership with BaM, Her Highness’s line of cannabis products will soon be available in dispensaries throughout Nevada.

—Joseph Morton

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