Trulieve Cannabis (TRUL.C) has partnered with several Florida-based non-profits in support of Pride Month. Throughout June, a portion of the proceeds from the TruProd in the strain Rainbow Sherbet will be donated across eight organizations.

It took three months for COVID-19 to be finally bumped from its top spot in the news cycle. Now news all over the world is focused on the United States, where a white cop knelt for nine minutes on the neck of a prostrate black man, killing him and sparking off nationwide riots. Now the United States is on fire again, and that country’s social issues are front and centre.

“Trulieve was built on the idea of investing in communities and in the people we employ and support, and we’re incredibly proud of how we’ve achieved these goals. We’ve worked hard to ensure that our internal team and the entire Truliever community feels safe, welcomed, and comfortable when they’re in our facilities, our dispensaries, and at our events,” said Kim Rivers, CEO of Trulieve.

The United States isn’t exactly a safe place right now. That much is evident even from my comfortable home office in Vancouver, and even though this time the animus was on race rather than sexual orientation, there’s been no lack of prejudice and persecution for LGBTQ+ people. So in this time anything helps, and Trulieve is selling a special, limited-edition Rainbow Sherbet TruPod and accompany thing rainbow TruSTIK vaporizer during Pride month, and the proceeds from the cartridge and battery will go towards community partners listed below.

The eight non-profits that are part of the Pride Month partnership are focused on LGBTQ+ and Diversity and Inclusion efforts across the state, with a strong focus on improving the health and wellness of their local communities. Reaching from Bay County to Miami-Dade, they are (in alphabetical order):

  • Equality Florida, the largest civil rights organization dedicated to securing full equality for the LGBTQ+ community through lobbying, grassroots organizing, education, and coalition building, so that no one suffers harassment or discrimination on the basis of their sexual orientation or gender identity.
  • Tampa Bay LGBT Chamber of Commerce, an organization representing over 250 businesses throughout seven Florida counties, dedicated to advancing common business interests, economic growth, and equality in the workplace for LGBT businesses by providing education, networking, and community engagement.
  • LGBTQ Center of Bay County, an organization dedicated to enhancing and sustaining the health and well-being of the LGBTQ+ population of Bay County through programs and services that foster and empower the community, as well as embracing, promoting, and supporting LGBTQ cultural diversity.
  • Metro Inclusive Health, a non-profit “committed to providing quality health and wellness services that are inclusive, relevant, supportive,” and representative of the experiences within the community. Metro Inclusive Health has several active community centers throughout the Tampa Bay area which provide comprehensive services and care for the entire community.
  • One Orlando Alliance , a coalition of more than 40 LGBTQ+ organizations across Central Florida, serving as a model of non-profits, businesses, philanthropies, and institutions “working together to create a safe, welcoming and inclusive community.”
  • Pridelines, a South Florida non-profit hoping to support, educate, and empower the local LGBTQ+ youth and community in safe and diverse spaces to foster social change, and promote dialogue and wellness.
  • QLatinx, a “grassroots racial, social, and gender justice organization dedicated to the advancement and empowerment of Central Florida’s LGBTQ+ Latinx community.”
  • 26Health, a “health organization that transforms lives by advancing health, wellness, and equality” within the LGBTQ+ community. The organization provides accessible community-based care to meet an individual’s health needs, regardless of insurance.

The Office of Medical Marijuana Use announced the registry has surpassed 340,000 registered medical marijuana patients with an active ID card, with Trulieve consistently selling approximately half of the state’s overall volume, per the Florida Department of Health. There are nearly 2,500 registered ordering physicians in the State of Florida as well.

—Joseph Morton

Written By:

Joseph Morton

Joseph is a Vancouver-based author and journalist with both a communications degree and journalism diploma (and a few novels) under his belt. His joie de vivre is to spin difficult technical topics into more human-centric narratives. Buy him a coffee and he'll talk your ear off for hours about privacy issues, blockchain, cryptocurrency and martial arts. Don't talk to him if you're either a tomato, a bully, or if you're not a fan of either 1984 or Tender is the Night. No. You can still talk to him. Just be prepared to be told why you're wrong.

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Florida cannabis
Pride Month
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