Tilt Holdings (TILT.C) subsidiary Blackbird Holdings draws eyeballs with their online cannabis platform update

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02/27/2020

Blackbird Holdings, a subsidiary of Tilt Holdings (TILT.C), has announced that they will launch an updated version of their on-line cannabis platform BlackbirdGo on February 29.

The new updated platform will include built-in loyalty and rewards redemption programs, custom content and give customers the ability to connect with retailers and brands in a way that the company hopes will convert into revenue.

“We have been building a software and services ecosystem that aggregates and normalizes a vast amount of data throughout the supply chain. With this update to BlackbirdGo.com, we will now earn revenue for advertising, something we have been working towards for some time. We are excited to continue to help retailers and brands build their businesses by connecting them to consumers,” said Tim Conder, president and chief operating officer of Tilt and co-founder of Blackbird.

BlackbirdGo now comes with advertising options that allow retailers to send targeted message and rewards to consumers using the platform, and build tiered loyalty programs to encourage recurring purchases. Retailers can also pay to be featured based on their location and product offerings, and that’s a tool that Blackbird plans to make available to brands in the near future.

The update includes more than 30,000 product pages for BlackbirdGo.com, increasing the reach and chances of discovery of retailers’ menus through organic means. Blackbird’s online customers spend on average 50% more than when they shop in store, according to internal sales data.

Discover, Blackbird’s content marketing platform, also received an update. Discover is the website set up for Blackbird’s team, wherein they drop all of their original cannabis content, including news, education, art and culture in addition to information about product trends and sponsored brand content. The company intends to expand its advertising capabilities and drive cannabis purchases through the site in the near future.

It would seem the public health scare surrounding vape products has come to a natural end, having found the culprit and served them their walking papers. Now companies like Tilt can get back to business serving the cannabis-accessories market. So with that in mind, earlier this month, Jupiter Research, one of Tilt’s other subsidiaries, released their new vape product line.

“The recent removal of the general public advisory against vaping by the CDC only further encourages our outlook for inhalation product innovation in 2020 for the vaporization market. Our products will add to our growing footprint in vaporization hardware, offering a high standard of quality and safety which is paramount to our future success,” said Mark Scatterday, CEO of Tilt.

The new release is called Liquid Que, and it’s the second of Jupiter’s patented POD system, with the first is the award-winning Liquid9, launched originally in 2016. The new Infinity product platform offer both 510 thread technology and all-inclusive expendable options in the line. Each of Jupiter’s products are fully customizable, tamper-resistant and light-weight in design.

According to a report from Grandview Research, the global e-cigarette and vape market size was valued at USD $10.3 Billion in 2018 and is expected to grow at a CAGR of 24.9% from 2019 to 2025.

—Joseph Morton

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