Yield Growth (BOSS.C) has developed a portfolio of cannabis-based “wellness formulas” – under the Urban Juve brand – with a dedicated range of skin and body care formulations.”

On January 23, 2010, Yield Growth announced that Urban Juve’s hemp infused lip balm was placed in hundreds of thousands of IPSY Glam Bags, garnering 15,000 consumer reviews with an overall consumer rating of 4.5 stars out of 5.

Through its subsidiaries, Yield Growth has over 200 proprietary beauty, wellness, edibles and beverage formulas for commercialization.

Expansion strategy is also focusing on opportunities in functional mushrooms and psychedelic research.

In this, part 2 of a two-part interview, Penny White, CEO of Yield Growth, spoke with Equity.Guru’s Guy Bennett about the target market for Urban Juve, branding, packaging, South America, regulation, topicals, Wright & Well, mushrooms and the potential end game for BOSS.

Listen in!