ePlay Digital’s (EPY.C) Big Shot mobile basketball game set to advertising revenue mode

Finding the right model to sell your game is a huge problem for video game retailers. Retail models still make sense for console games, because they can draw in eyeballs wandering through the mall and hit them with that sweet impulse buy. But subscription models are picking up here as well, as my credit card can attest. There’s always the ubiquitous advertising mode, which we’ll get into later. Most games, though, include a mix of revenue models. For example, in Elder Scrolls Online MMO you pay for a monthly subscription, but if you want the baddest mounts, weapons and whatnot, you whip out your credit card.