Yield Growth (BOSS.C) partnered with Peak Performance Products to act as their Canadian distributor for their Urban Juve line of hemp products today.

The agreement gives Peak Performance the rights to distribute and sell Urban Juve products to health retailers across Canada. Peak Performance brings more than 20 years experience with global health and wellness brands in the Canadian marketplace. It has access to a 3,500 strong network of brick-and-mortar and online retailers throughout multiple channels nationwide.

“Peak Performance is a top distributor in Canada and has successfully worked with the health and wellness industry for more than 20 years. They’ve chosen to distribute Urban Juve products because of their uniqueness: Our Ayurveda-inspired, hemp-infused products are unlike anything on the market. We are a quality, unisex brand millennials relate to and baby boomers describe as an affordable luxury line. Our booth is always the busiest when participating at trade shows. I expect the same at this weekend’s CHFA event,” said Sandi Lesueur, president of Urban Juve.

The Canadian Health Food Association (CHFA) trade show is Canada’s largest trade show devoted to health and beauty products. Last year, the CHFA had over 1,000 exhibits, and they’re expecting to add another 100. The Peak Performance booth will be offering Urban Juve samples, demos and product knowledge. The trade show takes place in Toronto on September 14 and 15.

Urban Juve has signed distribution agreements in Canada, Columbia, Brazil, Greece and Cyprus, expanding the brand’s reach to over 12,000 retail stores. They hope to leverage the global beauty market, which is projected to reach $758 billion in sales by 2024, according to the Beauty Innovation Awards.

Beyond peak performance

CBD is everywhere. If CBD sales continue on pace, they could explode to $23.7 billion by 2023 according to the Brightfield Group. The growth is mostly spearheaded by the large-scale reach of retailers like CVS, Walgreens and Kroger, which have come onto the scene and provided that mainstream availability to customers, according to Brightfield managing director, Bethany Gomez.

Here’s a list of major retailers offering CBD:

  • Neiman Marcus
  • Sephora
  • Vitamin Shoppe
  • Kroger
  • Barney’s DSW
  • CVS
  • American Eagle
  • Walgreens

Recently, BOSS positioned themselves to take advantage of another facet of the growing fervour around CBD, by licensing its patent-pending CBD extraction technology to its subsidiary. Yield Botanicals.

Yield believes that the technology will increase the yield of chemical compounds per kilogram of hemp root. They’re intending to do some R&D using this technology to create water-soluble CBD and get into the nascent CBD-infused beverage market, and create a CBD skin-patch using nano-emulsion technology to increase bioavailability.

And they’re going to have to figure something out soon, or the company risks getting dragged out with the tide of outgoing cannabis companies scheduled, oh anytime now.

Peak Performance

Source: stockwatch.com

One would think that a company like Yield—which really is peripheral to the Canadian cannabis industry—might actually be exempt or otherwise immune to the woes experienced in the wake of Canopy’s precipitous fall, but it isn’t. Yield’s chart bears a striking resemblance to any number of other cannabis (and cannabis peripheral) companies operating in the space.

They’re up today by $0.01 to trade at $0.265, but that’s a far shade shy of their May peak in the shallow $0.60 range. Right now they have 95,922,223 shares issued and outstanding and are cheap at a $24.4 million market cap.


—Joseph Morton

Full disclosure: Yield Growth is an equity.guru marketing client.

Written By:

Joseph Morton

Joseph is a Vancouver-based author and journalist with both a communications degree and journalism diploma (and a few novels) under his belt. His joie de vivre is to spin difficult technical topics into more human-centric narratives. Buy him a coffee and he'll talk your ear off for hours about privacy issues, blockchain, cryptocurrency and martial arts. Don't talk to him if you're either a tomato, a bully, or if you're not a fan of either 1984 or Tender is the Night. No. You can still talk to him. Just be prepared to be told why you're wrong.

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Beauty innovation awards
Canadian Health Food Association
The Brightfield Group
Yield Botanicals
Yield Growth
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