The legal cannabis industry was built on the backs of master grey market growers and as the sector legitimized itself, but it left many of these growers out in the cold because of their colorful past with law enforcement.
Health Canada has finally realized that the illicit market for marijuana won’t go away and can’t be stopped by kicking down doors, so the regulatory agency has opted to create a whole new micro-licensing program for small mom-and-pop growers who cannot afford the costs of an MMPR application or are unable to pass inspection due to a colorful past with law enforcement.
Pasha Brands (CRFT.C) has positioned itself to capitalize on Health Canada’s change of heart by teaming up with the aforementioned craft growers and producing top quality bud without the overhead that LPs like Canopy Growth are forced to contend with.
Pasha intends to provide more variety of strains, higher quality bud and recognizable brands than your average government outlet, all with less risk due to a diverse supply chain. Equity.Guru’s own Chris Parry spoke with Patrick Brauckmann, Pasha Brands MD, to get a clearer picture of the company, the craft cannabis market and what investors can expect over the next 12 months.
Full disclosure: Pasha Brands is an Equity.Guru marketing client.