On June 19, 2019 Yield Growth (BOSS.C) announced that the Oregon Liquor Control Commission (OLCC) has given final packaging approval for 6 Wright & Well cannabis topicals and tinctures to be distributed in Oregon, USA.
“Yield Growth has developed a portfolio of cannabis-based “wellness formulas” – under the Urban Juve brand – with a dedicated range of skin and body care formulations.”
The Wright & Well collection includes products that contain both CBD and THC oils, offering relief from pain and anxiety.
The approach is also founded in Ayurveda, one of the oldest holistic systems in the world. Combined with advanced science and rigorous health and quality testing, Wright & Well is “on-trend”.
The CBD line contains less than 0.3% THC, in compliance with the US Farm Bill for legal sale across the U.S.
In December, 2018 the U.S. Congress and Senate approved the $867 billion Farm Bill blowing the door open for hemp and CBD companies.
The Oregon packaging approval is the final regulatory hurdle before the Wright & Well products can be sold through cannabis retailers in Oregon.
Right now, selling cannabis tinctures and oils in Oregon is a better value proposition than selling cannabis flower.
Oregon legalized pot in 2014. It now has over 600 dispensaries — more than any other state. Since you cannot legally transport the weed across state lines, Oregon growers are stuck with about 1.1 million lbs of excess flower.
Meantime, the CBD train keeps rolling.
The retail chain Walgreens recently announced that it will begin offering CBD in 1,500 Walgreens stores in Colorado, New Mexico, Kentucky, Tennessee, Vermont, South Carolina, Illinois, Indiana and Oregon.
Walgreens’ CBD-related items will be topical creams, patches and sprays (right up Yield Growths’ alley).
“This product offering is in line with our efforts to provide a wider range of accessible health and wellbeing products and services to best meet the needs and preferences of our customers,” stated Walgreens.
CBD – a non-psychoactive cannabis compound – is derived from both marijuana plants and hemp. It is gaining traction in the health and wellness sector for treating a dazzling array of ailments including inflammation, chronic pain and arthritis.
Six approved Wright & Well products are:
- Be Chill Tincture (THC: Purple Hindu Kush, CBD: hemp source)
- Be Better CBD Tincture (CBD: hemp source)
- Be Better CBD Extra Strength Tincture (CBD: hemp source)
- Be Relieved Pain Gel (THC: Purple Hindu Kush, CBD: hemp source)
- Be Free Pain Balm (THC: Purple Hindu Kush, CBD: hemp source)
- Be Loved Massage Oil (THC: Purple Hindu Kush, CBD: hemp source)
“The OLCC packaging approval is one of the most rigorous processes to complete before products can be legally manufactured and sold in Oregon,” stated Penny Green, CEO of Yield Growth. “Now that we have successfully completed the process, we have cleared the final hurdle, and we expect manufacturing to be complete in early July, and sales to begin at the end of July.”
The products will be distributed in Oregon by Nova Paths, an Oregon-based cannabis licensed distributor that has established relationships with over 400 licensed cannabis retail stores.
Nova Paths are approved and licensed by the Oregon Liquor Control Commission to manufacture and distribute cannabis products in that state. They move a lot of cannabis edibles.
“We are excited to bring our high-quality, Ayurveda-inspired products infused with THC and CBD to Oregon,” stated Green, “We will now look to finding licensing partners to launch our THC infused line of topicals in other legal states such as California and Washington.”
Targeted towards wellness-minded consumers, the Wright & Well products incorporate the highest quality CBD, THC, hemp root oil and terpenes to support a healthy lifestyle.
On June 2, 2019 BOSS announce that it will be launching Urban Juve CBD Skin Essentials—a new line of full-spectrum CBD-infused skin care products, in the fall.
The new line will be made with certified organic, full-spectrum CBD distillate and Urban Juve’s proprietary hemp root oil to maximize skin renewal.
“We know that skin care brands need to stand out in a crowded marketplace, and Urban Juve does just that,” says Thomas Bond, Director of Yield Growth, and former COO of MAC Cosmetics. “The formulations are beautiful, and with the addition of CBD, we’re meeting the massive demand from wellness-minded consumers.”
The global CBD market represents a huge opportunity for Yield Growth. A recent study by Cowen & Co. projects that this market alone could be worth $16 billion by 2025. This figure is a significant jump from estimated retail sales of CBD products in 2018, which ranged from $600 million to $2 billion.
“Cannabis will require an entirely new way of branding,” stated Green in a 2018 Georgia Straight interview. “Cannabis lifestyle brands could be disruptive to several sectors, including the wellness industry, makeup, and leisure.”
Green and her team are creating cannabis-based products for lucrative market niches that other cannabis companies are not focussing on.
In its 6-month existence, the stock of this $29 million company rose fast to .81 and has now fallen back to .33.
Good entry point?
The Yield Growth Corporation is a potential acquisition target for larger companies,” stated MarijuanaStox, “including Estee Lauder, and Procter & Gamble.”
At Equity Guru, we see the same opportunity for a lucrative niche market to go global.
In fact, we’ve been shouting about it from the rooftops.
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BOSS passes Health Canada testing
BOSS launches 3 hemp-based skin products
BOSS CEO Penny Green explains biz model to Chris Parry
BOSS blends CBD and THC
BOSS tackles the hangover
BOSS launches 10 skin care products
BOSS enters China
BOSS develops hemp root oil products
BOSS launches scented oils
BOSS expands further into China
BOSS hemp story gets bigger
Oregon Liquor Control Commission’s (OLCC) approval of 3 additional Wright & Well products is expected shortly.
Full Disclosure: Yield Growth is an Equity Guru marketing client, and we own the stock.