The approach is founded in Ayurveda, one of the oldest holistic systems in the world.
“Cannabis will require an entirely new way of branding,” stated Yield Growth CEO Penny Green in a 2018 Georgia Straight interview. “Cannabis lifestyle brands could be disruptive to several sectors, including the wellness industry, makeup, and leisure.”
Penny Green, CEO of Yield Growth, spoke with Equity.Guru’s Guy Bennett about the company’s retail footprint, intellectual property, revenues and why BOSS is a potential acquisition target for larger companies, including Estee Lauder, and Procter & Gamble.”
Full disclosure: Yield Growth is an Equity.Guru marketing client.