A retooled-website would not normally reach Equity Guru’s Threshold Of Newsworthiness (TON), but Yield Growth’s approach to the new website reveals something about its DNA (impulsive innovation) – more on that in a minute.
Urban Juve offers a suite of hand-crafted, daily use cosmetic and therapeutic products made of Cannabis Sativa hemp root oil, high quality essential oils and all-natural ingredients.
Yield Growth intends to disrupt the $4.2 trillion wellness market, by “connecting ancient healing with modern science” using hemp and cannabis-infused products
Most companies that require an e-commerce website outsource that job to these guys, or these guys or just hop on the Shopify Train that provides “everything you need to set up your online store including “accepting credit card orders”.
But that is not how Yield Growth is wired.
To create a perfect powerful website, BOSS created a subsidiary, Thrive Activations, which has generated revenue for the past 12 months offering technology-focused services to hip fast-growing businesses.
“With the new Urban Juve website, we’re turning traditional Enterprise Resource Planning software on its head,” stated Penny Green, CEO of Yield Growth. “We’ve invested considerable time and resources into creating a custom framework that we can license and implement for other brands—within the Yield Growth corporation and beyond.”
“Urban Juve anti-aging serum is the best serum I’ve tried in years,” stated Elle Canada, “One drop coats my entire face and gives me the softest, silkiest skin of my life. Is it due to the brand’s signature hemp root oil? It doesn’t matter to me — it works.”
April 02, 2019, Yield Growth announced that Thrive Activations has been retained by Antler Retail to build a technology platform to support California-wide delivery of Cannabis and cannabis products pursuant to new California rules.
This deal is expected to generate consulting revenue for Yield Growth and “expand distribution in the California market for CBD and THC infused wellness product lines.”
New rules (January, 2019) approved by the California Office of Administrative Law give licensed cannabis delivery operators permission to deliver cannabis anywhere in the state. That includes cities and counties that are currently barring cannabis products. Millions of California residents can now order cannabis to their homes for the first time.
Yield Growth is smart to take a piece of that action.
Using Thrive Action’s tech, Antler Retail will deploy advanced analytics to react in real-time to web-based product orders.
Green gave some early warnings that she is thinking outside the box.
“Cannabis will require an entirely new way of branding,” stated Green in a 2018 Georgia Straight interview. “Cannabis lifestyle brands could be disruptive to several sectors, including the wellness industry, makeup, and leisure.”
Green is creating cannabis-based products for lucrative market niches that no other cannabis company is thinking about.
For instance, BOSS has developed a sexual lubricant, which includes “Ashwagandha oil, hemp root oil, and THC”. The company has filed a provisional patent on these ingredients designed “to improve orgasmic activity for women.”
A recent “Sexual Lubricant Market Report” states that 2018 annual sales are “expected to reach $1.4 billion, growing at a CAGR of 6% per year.”
According to the AARP, “31% of couples over-50 have sex several times a week.”
Yield Growth is doing some other smart shit – like putting a toe in the Chinese market – setting up Urban Juve hemp beauty products” for sale through China’s most popular messaging app, WeChat.
Yield Growth’s idea is to initiate a marketing campaign with A.I-enabled pop-up kiosks to “rotate through luxury shopping malls” and other major locations in Hong Kong for three months beginning in June 2019.
According to New Frontier Data, Chinese hemp sales totaled $1.1 billion in 2017, approaching 1/3 of the $3.1 billion global market, with sales forecasted to grow to $1.5 billion (up 36%) by 2020.
The tech for the new website represents “a new paradigm in agile, efficient and scalable ecommerce technology.”
Thrive Activations e-commerce tech gives companies visibility into its own data. It is designed specifically for retail companies, and supports both B2C and B2B sales.
- Inventory and logistics management
- Finance and accounting
- Manufacturing & production management
- Data reporting & analytics
- Customer support with integrated telephony
- Cutting edge Customer Relationship Management (CRM)
- Advanced Metrics
Visitors can check out the new Urban Juve website to see the tech in action, and take advantage of the 20% discount (until Mother’s Day) on a purchase Anti-Aging Serum and Face Moisturizer with the code UJMOMS.
The Yield Growth Corporation is a potential acquisition target for larger companies,” stated MarijuanaStox, “including Estee Lauder, and Procter & Gamble.”
Full Disclosure: Yield Growth is an Equity Guru marketing client, and we own the stock.