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When Canada legalized recreational cannabis in October 2018, Canada’s LPs may have thought the hard part was over.

Unfortunately, regulation surrounding the advertisement of cannabis makes the prospect of ‘brand-building’ through traditional means a near impossibility.

But Westleaf Cannabis (WL.V), one of the few truly integrated cannabis companies operating above the 49th parallel, has developed a means of carving out a consumer base through an initiative known as Prairie Records.

With a unique and innovative method of reaching their demographic, the company aims to not only help erase the head shop stigma of selling legal weed, but to secure Westleaf as a provider of premium craft cannabis for the discerning Canadian cannabis connoisseur.

Equity.Guru’s Chris Parry spoke with Westleaf CEO, Scott Hurd, to get an inside look at the company, Canada’s cannabis retail sector and the potential the company holds for investors over the next 12 months.

 

Listen in!

Full Disclosure: Westleaf Cannabis is an Equity.Guru marketing client.

Disclaimer: ALWAYS DO YOUR OWN RESEARCH and consult with a licensed investment professional before making an investment. This communication should not be used as a basis for making any investment.

Chris Parry

Chris Parry is a two-time Webster Award winning journalist who has been featured in the pages of The Vancouver Sun, The Province, National Post, Spin, Hollywood Reporter, FHM, Stuff, and Stockhouse. He was the first business journalist to identify and focus on the move to marijuana as an investment opportunity, and started Equity.Guru as a venue for honest, no punches pulled coverage of the North American public markets.

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bob lorne
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