The post-farm bill landscape looks promising for 1933 Industries (TGIF.C) as Infused MFG, its 91% owned subsidiary, successfully spreads its distribution net across 46 U.S. states.

The Agriculture Improvement Act of 2018 legalized hemp federally in the United States drawing eyes and pocketbooks to the hemp-based CBD industry, which could be worth $22 billion by 2022, according to a recent study by the Brightfield Group. The enhanced distribution provides the company with room to expand.

1933 already has boots on the ground in the impending battle for the CBD market by way of the 600 stores operated by Infused MFG.

“Owning our distribution is key to our growth strategy and to our success, ensuring that our branding and messaging is properly delivered. Our operational expertise and excellence have set the benchmark for product manufacturing, distribution and compliance in Nevada,” said Chris Rebentisch, Chief Operating Officer.

Infused has three recognizable brands: Canna Hemp, Canna Hemp X and Canna Hemp Paws.

They are available in over 250 retail stores, mostly through California, Nevada, Arizona and Colorado, with a few scattered throughout the rest of the U.S.

TGIF also has an established e-commerce presence, complete with sales agents and a call centre, along with a dedicated sales and marketing team.

All production is fully integrated in-house, using proprietary chemical-free formulas containing all-organic ingredients and real cannabis-derived terpenes.

Infused CBD is formulated and all products are triple-tested both internally and by an independent certified laboratory for quality assurance, and then re-tested. After which, Infused’s exclusive nanoparticle technology goes to work to aid in better absorption and effectiveness.

Here’s how it works:

“As the particles get smaller and smaller, the microparticles still behave very similarly to the macroparticles.  But as we reduce the particles to a few hundred nanometers, some properties of the particles are completely different than the old particles.  For instance they can pass through gaps that they were unable to pass through before,” said Doctor Anubhav Pratap Singh, an assistant professor of food processing at the University of British Columbia.

Growth Opportunities

As reported earlier this month, TGIF’s build out of its new cultivation facility in Las Vegas, Nevada, is nearly complete. All that’s left is the installation of an electrical meter.

The facility will be the home of Alternative Medicine Association’s (AMA) indoor cannabis cultivation centre. AMA is a 91% owned subsidiary of 1933 Industries.

The 12,160 square foot building next to the cultivation facility will be used for cannabis production, processing and extraction, and will increase the size of the facility by 600%.

The structure includes:

  • a fully automated irrigation and fertigation system
  • small vegetation/cultivation rooms for better crop management
  • packaging areas
  • supporting offices
  • climate-controlled rooms catered to each phase of plant production
  • benching system will maximize growing space
  • advanced data tracking system
  • a secure vault

In addition to branded flower and distillate for vape products, AMA offers a broad range of concentrates complete with distribution channels throughout Nevada.

In addition to AMA and Infused MG, 1933 Industries also wholly owns advisory firm, Spire Global Strategy.

Future expansion targets include Oregon and Canada, with hopes that a foothold in the Canadian market will open up opportunities to expand into the European markets.

1933 Industries is presently valued at $108,740,000 with its price having enjoyed a slight incline to $.485 at market close.

If TGIF keeps going at this rate, especially if its long-view goal of entering the European markets pans out, then the future looks bright.

–Joseph Morton

Full disclosure: 1933 Industries is an Equity.Guru marketing client.

Written By:

Joseph Morton

Joseph is a Vancouver-based author and journalist with both a communications degree and journalism diploma (and a few novels) under his belt. His joie de vivre is to spin difficult technical topics into more human-centric narratives. Buy him a coffee and he'll talk your ear off for hours about privacy issues, blockchain, cryptocurrency and martial arts. Don't talk to him if you're either a tomato, a bully, or if you're not a fan of either 1984 or Tender is the Night. No. You can still talk to him. Just be prepared to be told why you're wrong.

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