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Sometimes a company just times their run right.

Over a weekend in which large numbers of Californians are queuing up at neighbourhood bodegas and gas stations to buy into the 10th largest Powerball lottery prize pool in state history, the tech boffins at Lottogopher (LOTO.C) have unleashed a state-wide promotion campaign in which they’ve offered folks signing up to their online ticket buying service a coupon code for a free Powerball ticket.

Folks who subscribe to their $12 per month ticket valet service, in which they can buy, check, and cash tickets online with no mark-up, can use the coupon ‘435’ and get a free shot at winning $435 million.

Sponsorship campaigns at the Anaheim Ducks NHL arena have helped to get the brand out far and wide, and ongoing media coverage hasn’t hurt things at all, but as that prize pool expands and the press pays more attention to it, the expectation is Lottogopher’s user numbers will elevate.

And if that’s not enough… there’s even a borderline Kardashian in the mix.

Lottogopher stock ran hard in early Monday trading, moving from $0.47 to $0.55, up 17% on solid volume.

— Chris Parry

FULL DISCLOSURE: Lottogopher is not an Equity.Guru marketing client, but the author has purchased shares in the company.

Disclaimer: ALWAYS DO YOUR OWN RESEARCH and consult with a licensed investment professional before making an investment. This communication should not be used as a basis for making any investment.

Chris Parry

Chris Parry is a two-time Webster Award winning journalist who has been featured in the pages of The Vancouver Sun, The Province, National Post, Spin, Hollywood Reporter, FHM, Stuff, and Stockhouse. He was the first business journalist to identify and focus on the move to marijuana as an investment opportunity, and started Equity.Guru as a venue for honest, no punches pulled coverage of the North American public markets.

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