PODCAST: CannaRoyalty (CRZ.C) boss Marc Lustig reveals his plans


It’s been a big week for weed. With Mettrum selling to Canopy for $430m, Emblem debuting on the markets today for 3x its financing price and a $200m+ valuation, and CannaRoyalty (CRZ.C) landing late last week for a solid $150m, that’s almost a billion dollars worth of business in the markets in a handful of days.

But what is CannaRoyalty? What does financial whiz Marc Lustig plan to do with his now public 21-asset cannabis giant? Are more assets in its future? Exits? Cross-promotion? Licensing? More US states? More sub-sectors?

In the days leading up to the market debut, we talked with Lustig about where he came from, where he’s at, and where he’s going, in a probing interview that uncovered a lot of mystery about the ‘big boy pants’ weed branding play.

— Chris Parry

FULL DISCLOSURE: CannaRoyalty and Emblem are Equity.Guru marketing clients. The author owns CannaRoyalty stock.

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