Tinley Beverage (TNY.C) rapidly expands California chain store trial


Equity.Guru friends Tinley Beverage Company (TNY.C) have announced a wide scale increase in their Hemplify test run in California Sprouts franchise, moving the plan from 7 stores to a now wider 33.

The stores are in LA County, Orange County, San Diego County and the Inland Empire. Management remains encouraged by the initial results as well as with the opportunity to expand the initial trial.

Additionally, the company says it has received a purchase order from luckyvitamin.com, owned by GNC, and has added southern California sales reps. Tinley has also confirmed it has manufactured bulk liquid for its next bottling run, to be packaged by the end of the year, with label enhancements to increase user appeal. A Hemplify energy shot has been formulated with initial production and testing to follow.

For mine, the Hemplify moves are good, but the potential of the Tinley ’27 line of de-alcoholized THC-infused alcohol drinks is where the real gold lies.

The company is formulating and testing the initial batch with a California cannabis collective, with a Jamaican dark rum and margarita mix slated for the first SKUs on the line.

One thing the company will need to do is figure out a terminology for that product that doesn’t make people tilt their head and think hard.

“It’s an alcohol drink that gets you stoned instead of drunk because there’s THC oil where the alcohol should be,” is a bit of a handful, and “THC drink” doesn’t really get the point across. But hey, that’s why marketing guys gets paid so well.

Tinley stock was down slightly on the news, off 5% to $0.29.

— Chris Parry

FULL DISCLOSURE: Tinley Beverage Company is an Equity.Guru marketing client, and the author owns stock in the company.

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