The only thing I knew about Zomedica (ZOM.V) prior to their launch on the TSX Venture Exchange Tuesday was 1) former Stockhouse eastern sales goddess Stephanie Mann is now working for them, which is a big plus, and 2) their story needs better telling.

Today I know a third thing – they’re live, and their stock ran from an initial $0.30 nibble to $0.92 in a day. Not bad for the early adopters.

So what is Zomedica? Well, there’s not all that much information about that end.

No, scratch that – there’s a lot of information but it doesn’t actually tell the story.

If you go by the recent Q&A, linked above, they’re really intent on listening to vets about what can be done to make companion animal treatments better, cheaper, and easier to use. That’s good. And the website says, “A healthy vet is joyful, profitable, effective and courageous. Everything we do is centered on helping you achieve and sustain a healthy vet lifestyle.”

Okay.

But that’s repeated a LOT. I get it, you guys, you see an opportunity in being the vet’s friend. You have vets on the board. There’s vet posters on the walls and vets on your social media profiles and when you dream, you chase sparkly unicorn vets across a moonlit sky.

But let’s talk company now. What’s the for realsies opportunity?

Going back to brass tacks, the company recently backed into what was Wise Oakwood Ventures Inc., which was as much an important entity in the world of finance as I am Charlize Theron’s boyfriend. With the shell properly utilized by Zomedica, the founders tooled up with lots of shares and options, ranging in price from $0.05 to $0.25, which makes today’s launch an absolute beauty for those whose stake isn’t escrowed for ages.

Fortunately for investors, a lot of it is. Which means you’ve got a company filled with guys who are really keen to set this thing up for the long term, so they can get paid all those tens of thousands of dollars they just made on paper.

How quickly can Zomedica develop actual FDA approved products for their pipeline? Will their long roster of guys with letters in front of and behind their names make that approval pipeline quicker than the norm? And do they really know what makes a healthy vet? Or pet? I forget.

I guess what I’m saying here is I don’t understand yet. I see the words and I hear the slogans but I need details. I need a deep dive on this thing. So I’m going in personally.

Zomedica, I’m calling you out. Let’s talk soon, I’ll record it, and we’ll put it out as an Equity.Guru podcast, so that investors everywhere can get past the promise and into the actual plan.

There’s most assuredly money to be made in this space, and the people who have been at the pointy end of a throw-uppy cat are better suited to figure out where that money can come from than some bespoke-suited Howe Street rounder, but I want to get into the weeds on this thing.

Let’s do this, ZOM!

–Chris Parry

http://www.twitter.com/chrisparry

FULL DISCLOSURE: Not a client. Not a stock I own. Just really interested in a good story, and this market open has been a good one.

Written By:

Chris Parry

A multi-Webster Award winner for excellence in BC journalism, Parry is the founder and publisher of Equity.Guru, which he built with the specific plan to blend old school reporting with stock promotion, in a way that puts the emphasis on truth, high standards, and ethics. Parry is a veteran of TV, radio, and print, and consults with public companies to help them figure out their storylines, lay down achievable milestones, and improve their communication with shareholders, while also posting regular deep dive analysis of companies in the public spotlight.

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Health Science
Parry
Pharmaceuticals
pets
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ZOM.V
Zomedica Pharmaceuticals
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